Viacom Company Case Study Example | Topics and Well Written Essays - 250 words

Viacom Company - Case Study Example Beginning in 1970s as cable operator, Viacom has managed to become a global entertainment content company. Currently a major media conglomerate operates through two main segments: Media Networks and Filmed Entertainment, producing and distributing a huge variety of motion pictures. Collecting sufficient number of failures and losses during long period of its formation, in late 1980s the company was bought by Sumner M. Redstone, who managed to see great potential of his acquisition. Hence with a help of numerous successful projects of launching classic sitcoms, Showtime movie network, Ha! Channel a leading conglomerate was able to purchase five television and nine radio stations. However, a decline in popularity of pay-TV compelled the senior management of Viacom to switch the main sphere of its performance, setting new challenges. In this respect, Redstone decided to aim at video rental markets. In 1990s the company made the biggest and most profitable deal, purchasing oldest produce r of motion pictures, Paramount Communications Inc. Later on acquiring Blockbuster, suddenly Viacom became the owner of thousands of video and music stores.